What is the need for Creating a Multilingual Website?

Global businesses speak English, but does every customer do? No doubt the Internet is having a worldwide reach, but it is equally important to localize your website with native languages if you need to reach your business goals. Customers speak different languages and the best way to connect with them is through a multilingual website.

But don’t we have Google translation option? I mean, we have seen websites giving options to the users to translate, so why all the pain to develop a multilingual website?

Google translate widget is free, is convenient and can make your website available in multiple languages but,

• Translation errors can occur in Google translation.
• There is no guarantee in the quality of the result produced.
• The quality varies from language pair to language pair.

3 Tools for Building a Multilingual Website

We have some of the best website builders if we have to recall. But not all tools support in building a multilingual website.

In this section, we will be going through 3 website builders or tools that will allow us to create a quality multilingual website.

• Wix
  • A cloud-based web development platform, Wix is free, easy to use and allows building websites with a simple mechanism of the drag-and-drop option.
  • Coming to developing a multilingual site, this website builder comes with a free multiple language app that provides multiple language capability for your business.
  • The multiple language app is designed such that it automatically redirects the website language in accordance with the browser’s language.
• Weebly
  • Another drag-and-drop website builder, Weebly comes with a multi-language app that facilitates to,
    • i. Add pages in different languages.
    • ii. Develop distinct footers for different languages.
    • iii. Select language, along with language name or country flag.
• Squarespace
  • If you want to create a high-quality website in a very less time, then you should definitely go for Squarespace. Users can build a highly functional website through the simple drag and drop mechanism.
  • The multiple templates available in Squarespace allow building a website with multiple languages.

Benefits of Multilingual Websites

• CUSTOMER CENTRIC
  • You don’t find English speakers everywhere and it’s a fact. So if you have overcome the language barriers and cared to provide services in the native language you will definitely earn brownie points for that.
• BETTER MARKETING
  • The internet may be a default point for doing business, but that mere point will not help in making new relationships when it comes to non-English speakers. With a multilingual website, it will be easier to market your brand and address client’s needs more efficiently.
• COST-EFFECTIVE
  • The key for doing a successful business is to run an effective business campaign and win the trust of the customer. And with a multilingual website, one doesn’t have to spend an exorbitant amount for the same.
• COST-EFFECTIVE
  • The key for doing a successful business is to run an effective business campaign and win the trust of the customer. And with a multilingual website, one doesn’t have to spend an exorbitant amount for the same.
• GIVE A COMPETITIVE EDGE
  • In this cut-throat competition, it definitely pays for being a little different. By personalizing the purchasing experience, you can definitely stay ahead of the competition.
• MORE REVENUE
  • Staying more connected to customer preferences can increase the revenue by a good number of folds. Website with localized content opens a window for a wider audience that only boosts your sale numbers.