Basics of SEO and its significance in Internet Marketing

If you are a newbie to the SEO concept, then you have landed on the right page. In this blog, we will learn about the basics of SEO in detail. Also, we will see how the term internet marketing is related to SEO.

An Introduction to SEO

It’s time to complete the puzzle and know how a website is getting placed in the top list of search engines. Usually when you seek search engines for answers, it provides you with a list of 10 websites that can offer you with the most reliable answers. Have you ever questioned on what basis these websites are getting arranged or ranked? May be if you had done so, the concept of SEO would not have been so mysterious.

Still, no issues because the term search engine ranking, is making a lot of buzz in the digital landscape. And if you are an online retailer, then understanding this concept will be a breeze.

SEO, which stands for search engine optimization deals with increasing the rankings of a website in search engines to have a greater chance of conversion rates. Are you still confused? Then let me help you with a simple explanation. If your website follows a certain set of rules, then Google provides you with an SEO rank, which enables you to have a good or top spot in the search engines. Basically, there are two different methods for performing search engine optimization,

• On-site/on-page SEO –
  • Structuring or designing the website elements in such a way that search engine finds it easy to crawl and index your website. Domain name, page-title, Meta descriptions, headers and images are some of the on-site web elements.
• Off-site/off-page SEO –
  • It deals with an act of promoting your site across various external websites. And this action is achieved through acquiring inbound links from these external websites. Link building, reputation management and social media engagement are the factors under this segment.

Why SEO So Important for Internet Marketing?

As an online retailer everyone knows that it is not easy to survive in the ecommerce business. Visibility is a very important factor for a potential business to progress. But only a well planned internet marketing approach can do that. Basically, internet marketing deals with the promotion of brand or services and to make that effort fruitful it is necessary to follow the web master’s guidelines efficiently.

Now again I have introduced you to a new topic, which is about some guidelines. And trust me it is very important if you want to maintain a clean record of your website. A website, generally speaking should be structured or designed in such a way that it should be useful for its visitors. That is, the quality of that website should be good, and in other words, all the webmaster’s guidelines should be strictly followed.

Do that and get rewarded with a good SEO ranking. So basically, the guideline is nothing but a set of rules developed in order to maintain the usefulness of a website.

Google Webmaster’s Guidelines

In this section, we are going to learn about few Google web master’s guidelines that are here to make your website user-friendly as well as highly functional.

• Conversion to HTTPS-
  • If you are maintaining an ecommerce website and is still with HTTP, then it is time convert to HTTPS. Why? Unless, you care about the integrity of your customer’s sensitive data, the Google crawlers do not entertain your website.
• Mobile Compatibility-
  • World is hovering around Smartphones and other handheld devices, so if your website is still with the traditional desktops, then possibly you are losing more customers than you can count. Making your website responsive is the best option to make them more visible among the search engines.
• Accessibility-
  • How well is your website content accessible to the targeted audience? Even though Google crawler’s can index the hidden content, it is not permissible. That is, the content should appear in the default page view.
  • The Google’s web master guidelines keeps updating once in a while with a goal of providing quality services to the users. On the whole, it is necessary that every new update is to be followed and adopted in order to gain a better SEO ranking.