Why Should Live Streaming be a part of your Future Online Marketing Campaign?

Live streaming is defining the online marketing world.

Online marketing offers behemoth opportunities for branding and business development. People often forget that the same set of opportunities is adopted by every tom and dick. So, when they fail to see the growth, they also fail to realize that they have been unsuccessful being with the trend.

Trend defines the movement. Trend defines growth. Because the world moves with the TREND.

And today, the trend defining an online marketing campaign is ‘LIVE STREAMING.’

If you ask a professional content marketer, he’ll tell that adding ‘a product video/promotional video’ will be his winning strategy.

Because he knows that people prefer to be enlightened visually.

From stock images to high-quality images to videos, content marketing approach has changed by leaps and bounds.

Now check out this stat:

According to livestream.com, 81% of internet users viewed more live videos in 2016 as compared to 2015. Also, it is expected that by 2020, the live stream videos is expected to increase to 82%, which accounts for two-thirds of overall internet traffic.

And now the following points will let us know how brands benefit from live streaming by making it a part of their online marketing campaign.

1. Creating a Sense of Urgency

Prior to the date of the event invite audience who can be your potential customers to participate in the occasion. It can be a brand launch or new product promotion.

Live streaming is a game changer, true, but that sense of desire, how are you going to bring it?

When you are going to invite, use words like,

• Limited time (for event registration).
• Mention limited time offer for first 20 subscribers or something like that.

This way you will be guaranteed to a decent number of audiences. And later on, you can urge them to invite their friends to the event.

2. A Solid Platform for Branding

A live platform at your beck and call, what else do you need to promote your brand?

Branding is one of the most challenging tasks. Every day hundreds of brands come out and how many of them actually make it to the customers we can only guess.

People who can afford to pay top influencers or high traffic media will get good market coverage. But brands that come out with seed funding should use platforms that are free as well as effective.

And of course, they can follow the trending ‘LIVE STREAMING’ marketing campaign. Live streaming platforms are available in both paid and free forms.

Free-platforms are listed below, use them and promote your brand with the best-defined strategy and earn your audience.

3. Show Behind the Scenes

Are you are selling donuts? Then why don’t let your customers inside your kitchen?

Let your customers meet your pastry chefs and get some EXCLUSIVE baking tips. And let them know the effort your resources are taking to prepare those delicious donuts.

Doing these kinds of stuff, you will make the event more exclusive and gain their trust without much effort.

4. Organically Grow Audience & Have Better Interaction

Whether you sell everyday products or hi-tech gadgets, it is necessary you maintain a best engaging model with your customers.

‘How-to’ questions generally garner greater response and customers appreciate such Q&A interactions.

So at the end of the event, organize a session where you will interact with your customers and acknowledge questions that will be useful for other audience.

Doing this, well, it is a way of showing that you are concerned about their thoughts and opinion.

5. Capture Leads

And how will you do that?

Don’t think you asked a million-dollar question, because, I’ll be telling you about ways that will help you achieve that.

• Pre-Roll: Let your video include full-form/Email gate, so when a viewer clicks play he has to provide his email address to continue watching.

• Teaser: I prefer calling it video highlights. Teaser builds a kind of excited suspense. Once you feel audience would watch offer full-form or email-gate.

• Post-Roll: After the video plays you can request/encourage the viewer to perform some action by providing a CTA/full-form.

• Parallel: A form will be shown beside the video when it continues to roll.

• Re-Direct: It can be either a live video streaming or the recorded one, but the viewer will be directed towards a completely new landing page for further actions.

Strategy for Successful Live Streaming Campaign

The concept ‘LIVE STREAM’ has become a wildfire, overpowering every marketing approach, but should you just blindly follow the CROWD?

Yes, you can follow the crowd, but not BLINDLY!!

Build a strategy and that should be inclusive of queries and purposes, which go like this.

Best Live Streaming Platforms that You Should Know and Be Using

 All these platforms that I’m going to list are free.

And you should get concerned about using them for your online marketing campaign because they are the BEST and most POPULAR platforms found.

1. Facebook Live

Worlds largest and the most popular social media platform, Facebook launched Facebook Live and made the feature available to the public in April 2016. Mark Zuckerberg, the founder and CEO had a message for the audience and he said, ’the feature would make it easier to create, share, and discover live videos.’

Now the question, how brands can/will monetize the FaceBook live feature?

Features to know.

• The Simulcast function allows you to live stream in more than one FaceBook page at a time.
• Built-in notification system reminds users about a page that is about to go live.
• You can save and use the video for remarketing purposes. Facebook gives you an option to do that and apart from that once the video is off-air it will be any other post and will be available on your FaceBook page.
• In addition to Insights video stats, you can access information through in-stream analytics.
• In a single stream, you can film up to 4 hours of live content.

2. YouTube Live

YouTube is a VIDEO sharing website.

And you will not get a better platform if you are to run an online video strategy.

‘YouTube Live’ feature helps you reach the global audience and collect feedbacks in real-time.

You can use the available comment box to hold Q&A session and encourage the audience to interact.

The growing ubiquity of live video concept is an opportunity for businesses. And if are to compare the professional features such as Static stream key, DVR, video editor, YouTube is the clear winner over FaceBook.

3. Periscope

The Twitter contributed iOS and Android app; periscope is an affordable solution for businesses to live stream videos globally.

This live streaming video app is FREE and relatively used by top brands around the world in their online marketing campaign.

Take Redbull.

This beverage giant was the first to use Periscope app to live stream one of their events. It was not product promotion but an “ultra-exclusive weekend-long party in Miami Beach”.

And when the sports brand Adidas signed a deal with Real Madrid soccer star James Rodriguez, the 20-second press event was live-streamed through the periscope and this earned Adidas a huge viewership.

4. Crackle

Another free platform to give a crackle experience to your viewers.

Roku, Android, Xbox, Apple TV, PS3, iPhone, and more, you can find Crackle on all popular devices. Crackle is easy to use platform where you can share videos via social networks, emails, and even SMS.

5. Funny or Die

Launched in April 2017, Funny or die app allows capturing funny videos and guarantees best entertainment for the viewers.

Suppose you have business in the entertainment industry and prefer making humorous videos, then funny or die is the RIGHT platform for you.