Schema Markup and Structured Data

Schema is a structured form of data that helps search engines understand a website better. Its been around for quite some time now and most of them should be aware of the news doing that rounds that Schema markup and other structured representation of website data helps in better search engine rankings. Although it is not absolutely certain Schema does seem to help websites with their rankings.

Schema Markup Types: Reshaping your Marketing Strategies

The organization schema markup is one of the factor that can help promote your brand identity and help search engines understand the exact nature of your business.

Organization schema markup can carry information such as company logo, social media links and corporate contact information.

Website schema markup helps in generating site links search box feature and can help your site name to feature in search results. For the site links search box feature to work on a site, the site should have its site search feature first.

Breadcrumbs schema can help your site to have its breadcrumb of your pages to show in search results.

Site navigation element can helps search engines to understand your site structure and navigation better it does seem to have a positive effect on organic site links.

Video schema markup can help your site to generate video rich snippets to appear for your site in Google video search. Usually sites like YouTube have this type of snippet rich feature.

Schema software application markup helps your software apps to have app rich snippets.

Schema product and offer markup can help product information to appear in SERP.

Schema rating markup can help generate star rating rich snippets in SERP.

Schema article markup can help your articles and blogs in Google news and in-depth article search suggestions.

The above schema markups are just few of the widely used markups, there are many more markups that can be used to enhance the authority of a website with search engines.