How to Increase your Facebook Fan base?

Agree or not, but a mere digital print of your business on a popular social networking site is of no use unless it has traffic. For instance let’s say, considering the popularity of Facebook you decide to have a Fan page on this biggest social network, so what after that? I mean, how will you make your Facebook fan page twinkle around the platform like a shooting star? Or how will you encourage people to like your Facebook page?

If you are expecting people to casually like your page then you need to work on few strategies.

Facebook Fan Page Vs Facebook Group: The Ultimate Guide

Who is a Facebook Fan? Don’t you want to know or want to be enlightened on this? I know people visit their profile a good number of times a day. Still, it’s a fact that only a few people know that a Facebook fan page is not a Facebook group.

Seriously, I’m not being mean, but let’s not deny the fact.

On the same line, let’s clear those doubts.

• Facebook Group:
  • The key feature of the Facebook group is it is limited to a specific network. Facebook group is a page created for people with similar interests. It’s like a discussion forum, where people can input their thoughts.
• Facebook Fan Page:
  • A Facebook fan page is visible to everyone on the internet. You can address a Facebook fan page as a tool that is being utilized by organizations, celebrities or any political figures to interact with the public.

What is the Importance of a Fan Base?

The numbers, it indicates

• i. Popularity
• ii. Trust

But, is it so easy to gain such measurable numbers?

Trust me, it is not.

7 Definite Ways to Increase your Facebook Fan base

• DEFINE THE TARGET MARKET
  • It means you have to narrow down your potential audience group. Who can be your customer? Ideally, the answer to this question, you will get, once you find the solution for this list.
    • i. What is the age-group of your target audience?
    • ii. How do they make their purchasing decisions?
    • iii. What are the gender, age, and ethnicity?
    • iv. Where do they live?
    • v. Are they male or female?
  • For a focused sales approach, one should define the target market.
• HITTING THE RIGHT TONE
  • Relevant to your business, you should engage your prospects in a right way. Maintain a consistent, friendly tone, encourage them for valuable inputs, acknowledge once in a while, and build a healthy relationship that will help you gain their trust.
• USE THE BEST ENGAGING METHODS
  • i. Post original pictures over stock images
  • ii. Post content frequently
  • iii. Add like and share buttons to foster participation
  • The methods as mentioned above are not limited, so be innovative and reach customers by delivering the right message in the best way.
• KEEP IT AS A LONG-TERM INVESTMENT
  • Do not expect instant results, building a relationship with your desired audience takes time, so let it be. People take time to trust, so value their decision and give them some space.
• MAINTAIN RELEVANCY
  • As said earlier, regular interaction is very crucial, but that doesn’t mean you have to force your way to gain the interests. Don’t deviate from your subject as it may distract your customers from your objective.
• SCHEDULE THE UPDATES
  • Decide when you want to update and stick to it. If you are creating a timetable, make sure that you are not going out of it.
  • I hope you understand that it is not good to surprise customers at odd hours or disappoint them at the needed hour.
• Monitor and Measure
  • You have applied every trick from your book, but are you getting what you expected?
  • Measure and analyze the growth of your fan base. Tricks that are working, strategies that are failing look into them and start over again.