How to get a Website on Google’s Front Page?

Dominating Google’s first page is definitely not an easy task. If we look closely, people Google for information based on a particular keyword search. In other words, your website should work in accordance with how people think and search engine algorithms are devised.

When people Google something, they find themselves on the search engine result page (SERP). The result page consists of few sections that appear in a repetitive pattern. Usually, we can see,

• Around three paid text ads on the top section.
• Listing of web pages based on the keyword research.

Click rate distribution – Paid Vs Natural

Source: smartinsights.com

Every organization irrespective of the industry involved from around the globe is working towards to gaining a prominent spot in the Google’s search result page, but as we can see only a few are succeeding in achieving that. Probably, few could have taken in paid campaigns still; it is something that can even be achieved organically. So, let’s see how exactly a website can be pushed organically to the front page of Google.

Tips to Drive website to the Front Page of Google

• Write Keyword-Based Content
  • A website without SEO-friendly text is of no use to the Google.
  • Google is constantly evolving, new algorithms keep coming up to consistently deliver to the users of changing behavior and preferences. Keyword-based content, the term sure looks a bit complicated but it’s directing to the usual practice of visitors who browse for information.
  • Not to mention that Google has a weakness for fresh and quality content and any website with content that is developed through solid keyword research, will be frequently indexed by Google crawlers.
  • The task here is to identify the big picture, which is to develop content optimized for the search engines.
  • Website Content + Optimized Keywords = Better Information Architecture = Good Search Engine Rankings
• No Black Hat SEO Practices
  • ‘When it comes to success, there are no shortcuts’
  • Google never stops updating its search algorithm as the digital marketing tactics keep getting more advanced in terms of black hat and white hat SEO practices.
  • Google penalizes websites that take the path for a short-sighted solution as conventionally speaking these practices offer nothing but a poor user experience.
  • Websites aiming for a prominent spot in the search engine result page should obviously stop,
  • i. Keyword stuffing
  • ii. Cloaking
  • iii. Doorway Pages
  • iv. Invisible text
  • v. Link Exchanges
  • Write for users and get recognized by the Google community.
  • It’s an open reality and doesn’t require much thinking to deduce why Google is number one search engine ranking.
• Simple, Easily Understandable Domain Name
  • What’s in the name?
  • The question sure appears as some kind of punchline, but it’s a simple fact that domain names do have some degree of influence on the SEO.
  • Check out the URL of a top ranking website on the Google and identify things that are common. It’s one of the basic things that are overlooked faithfully by every possible individual who is into the digital marketing business; well maybe we could exclude some.
  • A domain name should be easy to pronounce, type, and of course should be optimized with keywords.
  • The shorter, the better.
  • 
  • Source: Gaebler.com
  • Also, studies have shown that organizations incorporating keywords in their domain name rank better in the search engines.
  • Tips for picking a domain name
  • i. Choose brand name as the domain name.
  • ii. Refrain from using the exact-match domain.
  • iii. Use targeted keywords for attracting better signal from search engines.
• Incorporate Quality Backlinks
  • More informative the content architecture of a website; higher is the chance of ranking in the search engines.
  • Actually, there are a good number of websites with good content architecture. For instance, let’s take Wikipedia. It appears instantly irrespective of any subject that you search for. It’s considered rich with information primarily because of the number of backlinks provided.
  • But today, it is,
  • Bad links Vs backlinks
  • Can a backlink be a bad link?
  • Why not?
  • According to searchmetrics, the ranking position of a website corresponds directly with the strong social signals, which are actually dependant on the number of backlinks present.
  • What is a badlink?
  • They are referred to as spammy or low-quality links. Such links can badly affect the inbound traffic, which will eventually damage your SEO campaign.