Exploring the Color Psychology: How Colors are affecting the Conversion Rates of a Website?

Brand-recognition, one of the most important factors in online marketing is the bridge for gaining maximum conversion rates. Hope you will agree with this perception, but irrespective of that it is true that a brand image should be well connecting and defining to balance the concept.

Color, one of the most basic elements is what one would consider when designing a brand or website. But it should be known that colors play psychological effects on the mind. Coming to the question, you will definitely get an answer provided you analyze on how well you have used colors for marketing your business.

Color Theory: What Makes Color Such a Powerful Tool?

We tend to overlook about things that could do us more harm. Most of the people like I know will not give two hoots about the color coordination for their websites unless some purpose arises. As a support to this account, I have explained few things that give color a sure top spot.

• Product Assessment-
  • Ninety seconds, yes, visitors take only ninety seconds to analyze and make up their mind about your products and services, on the whole, the fate of your website and the conversion numbers.
• Visual Influence-
  • The color palate you choose can be an aggressive tool in controlling the emotions or approach towards your website.
• Relevancy & Implementation
  • You have the liberty to play with the colors, but making your website a rainbow will do more harm than something good. Understand your audience, your services and impress them in those first few seconds that can guarantee you some favorable conversion rates.
• Conversion Elements-
  • Your call-to-action buttons, well what color have you used? Run for your money if you have not got the color properties right this time. Studies show that Green is one of the best colors if one wants to choose, why?
  • The following section will give you an answer for that question.

Colors + Conversions:

Red, blue, green, and yellow, the primary colors give us the much-needed options for enticing the customers. A recent stat highlighted that 93% of people make their decision based on the appearance and color of a website.

Colors to the mind:

What does each color represent, yes color comes with its own psychological meaning, and I’m not trying to overwhelm you here, but it is a fact. The impact of color on marketing is huge, it is odd but surely an exciting factor if you like playing with colors.

A simple color can create a positive or negative effect on the mind; user-experience is the mind, mind you. Good color can never do more than good for your business unless it is a better color. Sounds confusing right? Below I have listed few colors and their significance that can give your mind some knowledge on the relevancy.

• – Black & White:
  • One of the epic combinations, but trust me never use them as a pair, but rather as individual colors to gain more in terms of credibility and conversions.
  • Black represents luxury and sophistication, while white adds breathability to your website. So add a more white space.
• – Red:
  • The most powerful color representing the most powerful brands today, and why not its nature suffices the popularity, so no doubt about it. This color is known to invoke emotion, so folks you know what to choose.
• – Yellow:
  • Attention folks!! Yes, that’s what a yellow color does to the eyes, it seeks the attention unconditionally. Soothing as it looks but it is not always meant for warning boards but also for creating striking websites.
• – Green:
  • A pleasure to the human eye, Green is a perfect color to attract the eco-minded audience. This trendy color represents community, health, and nature.
• – Orange:
  • The different aspects of a website, when represented in orange, get more attention. On a professional note, orange imparts energy to the website’s image.

But, how do you decide a good color?

• A/B Testing –
  • If you have not heard about it, then let me enlighten you. Suppose you want to find out what color works best for your website (between the options you have) then A/B testing is one of the ways to deduce.

Decisions, decisions, yes, it’s all about decisions that your customers make, so floor them in one go with a proper color coordination and make them grow your business through conversions.