How can a cheap website hurt your brand & Business?

Brochures and flyers? Well, people don’t do businesses that way anymore, do they? It’s a modern world out there and people expect a well connecting digital platform for doing business, which is, of course, through a well-designed website. A bad time may be, but trusting your bonehead if you have managed to get a cheap website for your business then trust my words; there is no room for that old, ugly, and outdated website. Forget about growing your brand; forget about making money from your business.

Why Cheap Websites?

People today are smart enough to understand the importance of having a website, but still, they take the chance of bargaining with the quality of their website, why?

Blame it on this question that commonly pops up, ‘how much does it cost to have a website’; well, it certainly depends on what you want and how big your business is.

We know they are the world apart; still, people get confused between the words cheap and affordable.

A professionally designed website reflects brand’s image, but a website with cheap design degrades the value of your brand as well as business.

To enlighten entrepreneurs and businessmen in a better way let us learn why a cheap business website is bad for a brand.

Disadvantages of Cheap Business Websites

• DROP IN SEARCH ENGINE RANKINGS
  • Leave global audience, but you will not even reach your local audience. A good website design agency ensures your website is tuning with your business requisites as well as the SEO standards.
  • Cheap website designs, on the other hand, promises nothing but short-lived results.
  • Why does Search engine ranking drop?
    • i. Design coding conflicts
    • ii. Plugin compatibility conflicts
    • iii. Bad Navigation, lack of breadcrumbs
    • iv. Slow loading web page
• IT’LL HURT CUSTOMER SERVICE
  • Your customers do not feel connected with your website, why? Do you know it is a bad sign when your website fails to meet the expectations of users?
  • But why is your website failing to give what has been promised?
  • Because,
  • A cheap website design ≠ Good user-experience
  • Do you know what is the most expensive and difficult phase of a business development?
  • Gaining the trust of customers.
  • Key takeaway?
  • Your customer lifetime value drops.
• NO RESULTS
  • ‘When you have expectations, you are setting yourself up for disappointment’ this quote holds good if you are having a cheap website at the helm to run your business.
  • With a cheap website, your business will gain nothing but a bad reputation. Sometimes it’s even hard for a businessman who in spite of investing heavily on his website struggle to find a right foot hold.
  • But on the other side, you with a cheap website, think you have a good chance of making some cash out of your business?
  • Search engines do not entertain low-standard websites, so it’s obvious your website visibility is hit. And once you are out of the search engine radar there is no point of worrying about your investment.
• CONCLUSION: CHEAP WEBSITE = CHEAP BRAND
  • You know it’s not true, but the word ‘cheap’ will cast along with your brand and would definitely pull it down completely.
  • For instance, let’s say you decided to upgrade your old website and will approach a cheap web designing agency. So, what will be the consequences?
    • i. Credibility will diminish.
    • ii. Your service looks unprofessional and questionable.
    • iii. Customers will give more prominence to your competitor.
    • iv. Your website appears phony and amateurish.

Remember, a bad website can even ruin a credible brand.