Hot New Mobile Marketing Trends for 2018

If you are into extensive online marketing then you should be aware that mobile devices can truly influence SEO ranking and revenue.

Few days and we will step into 2018. But is there something particularly our fast-moving online marketers need to know.

I’m speaking about mobile marketing trends that would define the forthcoming year.

Yes and the thing is they should brace themselves for 2018 with new trends respective to the mobile-first approach.

Now, let’s take a small time-frame.

Well, I’m speaking about the graph measuring the number of mobile users (in billions).

If you look into the number of mobile users from 2013 to 2019, the numbers are huge. Then you will definitely start to re-strategize your mobile marketing techniques.

Source: Statista.com

The influence of mobile is so huge that even the future figures can be predicted.

But whatever may be the numbers, it is quite predictable that new trends are to be embraced, because, we humans are very curious creatures, and the need to experience something new will always be there.

‘Exceed your customer’s expectations. If you do, they’ll come back over and over. Give them what they want – and a little more. ‘

As told by Sam Walton.

Words like these will motivate any businessman to provide the best service for his customers.

Now let’s look into some of the emerging technologies that should be adopted for doing so.

Mobile Marketing trends for 2018

Search engine always had a sweet spot for good page load speed, especially if it’s concerned with mobile users. And mind, it’s still there and of course, will be there in future.

So, every time, like if there is a discussion moving around mobile marketing trends, the speed factor would be within the frame.

Leaving that let’s learn about few more trends that would reign the year 2018.

i. MOBILE GAMIFICATION

Loyalty programs, hidden tokens, customer-of-the month schemes are some of the common examples. Gamification is not new but has been one of the popular marketing strategies used for decades. But now since we are in mobile-age, marketers can use this opportunity to full potential.

So what exactly is a gamification?

‘Gamification refers to the marketing of brands with fun.’

                        How will Gamification impact Mobile Marketing?

• Pro I – Educate & Enlighten the Customers:

Let’s say you sell protein food. You can test the knowledge of your customers through a simple Q&A game.

• Pro II – Establish Solid Brand Identity:

When you reward customers for the tasks they complete, you are making them think about your brand, whenever they plan to buy that particular product.

Starbucks, for instance, offered its customers with My Reward program. And every time a customer visited Starbucks store or bought a product the award points would be added and finally, the customers would be offered with special goodies or an extra cup of coffee.

ii. Voice and Semantic Search Optimization

Now let’s not pretend, but can we even predict those fantastic stat numbers concerning OK Google, Cortana, Alexa, or Siri?

Usage of voice search has increased.

The numbers won’t lie, so just check out these facts.

• By 2019, the voice search market will be a $601 million industry (Technavio via Skyword)
• As per the reports by ComScore, 50% of all searches will be voice searches by 2020.
• It is forecasted that by 2020, there will be 21.4 million smart speakers in the U.S. (Activate)
• And about 30% of searches will be done without a screen by 2020. (Mediapos)

Now take Cortana.

Can you guess the number of monthly users?

It’s 133 MILLION!!!!

The mobile voice related searches are likely to increase to unbelievable numbers in future than text. So it’s time re-think how you want your customers to engage with your business.

But before you implement voice search technique you should know that it is completely different from the conventional type search.

The search pattern should have keyword strategy optimized for spoken queries.

It’s not easy and this is where semantic search comes into play. Through semantic search, it is possible to understand queries beyond keywords.

Suppose, if a user search for the word ‘Waterfall’, the search engine will try to understand whether it is referred to the ‘linear-sequential life cycle model’ used in software development or something as general as flowing river water.

iii. Live Stream Video

From Hollywood red carpet premiere to preparing cupcakes in a normal kitchen, the LIVE STREAM concept has been adopted like never before.

By 2019, it is the video that will be accounting for world’s 78% mobile data traffic.

Since live streaming is the next big advertising trend, incorporating the same will bring huge benefits in mobile marketing in terms of better branding, audience reach, organic traffic, and revenue.

iv. VR & AR

Online retailers have hoards of opportunities to market their brands in some of the best brilliant methods.

But the only condition put before is they have to be with not the trends of today but the ones that will be defining tomorrow.

Augmented reality (AR) & virtual reality (VR) is not something that is not heard of, but implementing in mobile marketing is something huge.

AR-based phones like Project Tango, and VR accessories like Google card and Samsung’s Gear VR, are clear indication that AR/VR industry will have huge potential in the future. As per the reports from IDC, the revenue concerning this industry would reach $162 billion by 2020.

Few of the best brands around the world have already used them in their marketing campaigns. So mobile marketers should now make use of these channels to give customers the best brand experience.

v. AI

AI has come to the mainstream, and digital consumers have already had the taste of dealing with AI through some the smart assistants.

I’m speaking about Siri or Cortana, these virtual assistants are smart because of AI (artificial intelligence).

So with changing times, your marketing approach should be modified as per the new possibilities.

By implementing AI in the mobile marketing campaign it is possible to predict buying behavior of customers and tailor the campaign for guaranteed conversions.

Amazon is one such brand that has already adopted AI. If you are still unsure about the benefits take a look at these points.

• Chatbots are used for better customer engagement.
• AI allows setting dynamic pricing. Businesses will make more profits as the prices will be varied in real-time as per the market demand.
• Perform better ad targeting via consumer data analysis.