Future of E-Commerce with Mobile Marketing

There is no doubt that almost every one above the age of 16 years these days, has a smart phone in their hand. This new trend of using smart phones has made it possible to reach out to various types of users, right from newspaper delivery people to senior level executives of companies. Based on the e-commerce and mobile marketing trends of the last 5 years, various experts have come up with possible trends for 2015 and beyond. Listed below are the top 3 mobile marketing trends for the next couple of years.

• Business Owners will Aggressively Invest in Mobile Applications and Mobile Websites – It is believed that in 2015, an increasing number of small and medium business owners will start investing in both mobile apps and mobile websites. This is one of the leading mobile marketing trends, as the number of mobile apps and mobile sites are likely to double if not triple by the mid of 2017.
• Content Marketing will Gain More Importance – Small sized videos that can be embedded easily in mobile sites and applications will be one of the upcoming content marketing trends that might benefit both users and businesses. It is also believed that, many more companies will use info graphics and similar techniques to portray important messages to their clients.
• Location Based Services will become More Popular – With the power of Beacons and analytical software programs, location based services such as event discovery or product discovery applications will become more popular. Product discovery apps are already used in a variety of stores worldwide and with the help of push notifications, these notifications, buyers are given customized and personalised offers, deals, discounts and coupons while they shop. These notifications allow the shopper to continue purchasing effortlessly and at the best price while allowing the seller to get a good reputation and sell products that he needs to be removed from his stock list. Event discovery applications work by delivering push notifications as well and can be used for trade shows, conferences, events, to find shopping malls, to find tourist destinations and a lot more.

Mobile Marketing Trends, What we learnt?

Content marketing doesn’t just consist of creating good articles e-books and guides, it even consists of creating info graphic images but also using videos that are appropriate to the needs of your business and users. If you want to enjoy the perks of these mobile marketing trends, then make sure that the web developer you hire allows you to customise the package you want to ensure that you can use the features you want while eliminating features that are useful for you.