Free Vs Custom Website, Which is Better for Your Business?

Having online presence is essential and today, a website is not just a mere communication medium between the business organizations and consumers anymore. Of lately, it has become crucial for organizations to have knowledge whether their business should have a free website or custom website?

The options are more, but the availability is less.

The options as in, the choice for building a WEBSITE.

The availability defines the shortfall of both capital and knowledge.

A website to be built demands a certain amount of capital. Blinded by how a website can be built without investment, often tools will be used and businessmen fail to realize how they are limiting the performance of their business.

Every word said here, pretty much will not be helpful. Blindly the choices are being weighed. Keeping this in mind, let’s understand each one of these concepts in detail.

Free Website

A website built through free templates is a free website.

It’s a misconception that without paying exclusively you are having something incredible in your hands.

But in few words, it is a very low-budget concept that cuts down the room for growth.

But again a template website is not completely useless.

If you want a website that simply acts as a business card, then the free website should be your choice. But if your business has huge, complex requirements and you got a free website working for you just to save yourself from spending more then you are pushing yourself to a bad fall.

Free website has more limitations to offer than the opportunities.

Custom Website

Custom websites behave as you wish.

Right from the brand to the target audience, website designers will consider every requirement before designing a website.

Every feature, every layout will be designed in accordance with the standard web designing practices, promising good user-experience.

Today one doesn’t have to argue over choosing a custom website over a website template. Pre-made templates may be quick to implement, but ROI and conversion rates, well, it promises neither.

5 Reasons why a Custom Website is a better choice over Free Website/Template-Based Website for your business?

If you want to successfully run an online business in the current market trend, your website should provide an all-around support. Custom websites definitely promises everything as they are,

• i. Designed to meet Business Goals & Objectives
  • In the past few years, there has been a rapid change in the way customers look for things on a website. They need to know everything at the blink of their eye and why not the goal of a business?
  • The design of a custom website will be completely connected with your organization’s brand goals.
  • Visually appealing, easy-to-understand graphics, action-oriented CTAs, and the content path, which is structured to address the customer’s requirements, you can find all these under a custom website design.
• Fully Customizable & Expandable
  • Unlike template-based websites, custom websites are highly flexible.
  • A custom website promises best user-experience and will be easily upgradable to latest trends and technologies. A website to be updated should have a flexible model, which is not found in template-based websites.
  • The websites should be accessible on the device of every resolution. The adoption towards responsive technology has become very crucial for a successful business. Custom websites built with a flexible model will be completely expandable as well as customizable to the scaling business requirements.
• Search-Engine Friendly
  • Search engines crawl and index websites that have
  • – Simple and easy-to-understand navigation structure.
  • – Validated HTML code.
  • – Keyword optimized images and videos (text embedded).
  • – Good page loading speed.
  • – Easily readable URL structure and
  • – Multi-device compatible.
  • Which I’m sure your professional web designers would have dutifully done.
• Guaranteed with High ROI
  • Custom websites come with unique design, giving customers much better opportunity to recognize your brand.
  • Also, professionally designed custom websites not only look appealing but performs exceptionally better compared to template-based websites in terms of user experience. And when a website manages to capture the interests of ideal clients, it will be easier to push them further into the conversion funnel, which will evidently have a positive impact on the ROI.