Difficulties of Link Building in SEO

Link building is one of the most important factors that highly influence the ranking factors of web pages. Although Google may downplay link building as “just” one of the several factors, webmasters all around the world would largely agree that it plays a vital part and largely influences the rankings of web pages. Google becoming stricter with guidelines on link building every year reveals the importance it gives to link building when it comes to ranking.

SEO Link Building, Setbacks Faced

One of the main problems with link building is trying to do it free of cost. Its been an age old practice of paying other webmasters to have ones link published in the webpages. When clients demand good linking network without willing to pay for it the task of creating good quality links become very difficult. Though it is not impossible the content to be linked needs to be really high quality or should stand out in any way that could benefit the one who is willing to show that link in their website.

The process of convincing another webmaster to have a content published is probably the most difficult task. The content for which one is looking for a link may not be necessarily helpful to the one who might want to publish the link. This gives webmasters a very tough job of having to convince people to create backlinks. The process of just creating one good quality backlink might prove to be a long and tiresome process that would probably involve lot of communication to convince someone to provide such links.

Many would like to have a link in return that might be completely unrelated to ones website and will make zero sense to have them displayed in their website just because they can gain a backlink. These are some of the problems that link building teams might face and probably makes it one of the most tougher jobs in the world of internet marketing.