Creative Digital Marketing Campaigns for Indian Brands

There is a war of campaigns, the digital marketing campaigns. It’s a globally accepted practice and has proved to be a successful approach in defining a profitable business over traditional marketing campaigns. In this blog, we are going to learn about creating successful digital marketing campaigns for Indian brands.

Actually, there are a good number of successful Indian brands that have created themselves a niche in the global market.

Listed below are some of those brands that have made it to the top through effective digital marketing campaigns.

Source: Brand Finance India 100(2013 to 2017)

You see, the Indian brands have actually nailed it.

Tata Sky’s Daily Dillagi campaign is one such marketing campaign that built brand successfully through interacting with customers (fans) on the social media platforms.

Relevance of Digital Marketing for Creating Brand Awareness

Do you what is the power of creating a perfect brand strategy?

I’ll give a perfect example.

If you Google the word ‘Apple’, what do you think comes in the SERP?

It’s not the fruit that we eat, but the international brand Apple.

Even international brands spend a good amount on the digital marketing campaigns to stay visible in the market.

For Indian brands, on the other hand, digital marketing is the need of the hour, why?

Indian enterprises are seeing colossal growth in the global market and every day new brands are rising accelerating the competition. So, to sustain and grow Indian brands should have a strong digital marketing campaign to capitalize on multiple platforms.

Digital marketing has never been being lucky once or twice, it’s about mastering the art of creativity.

Whether you add a glamour quotient or powerful statement, the campaign at the end of the day should speak your words, your brand.

‘It’s good if you are investing in brand development as it promises with long-term results.’

3 Ultimate Digital Marketing Campaign Tips for Brand Growth

• BRING INFLUENCERS ON BOARD
  • Who are influencers?
  • We are speaking about Indian brands here, remember?
  • So we need someone, who has an influential personality to reach millions of people around the globe with his/her presence in the campaign.
  • It can be defined as branding through trust.
  • We have seen popular figures say celebrities endorsing products. But do why know why organizations spend so much on them?.
  • Because they are influencers and if we look into their social accounts they will be having millions of followers. And obviously, organizations need not have to spend again on these platforms as their endorsers will be promoting the products giving a better chance to gain the credibility of millions of people from around the world. Cool, isn’t?
• LIVE STREAMING
  • If any business organization genuinely wants to improve the quality of interaction with its customer group then live streaming is the most credible option.
  • Again,
  • It is one of the honest ways to market your brand and makes interaction fun and engaging.
  • Create flutter among the audience and you will get an overwhelming response.
  • I’ll give you a good example of a global brand, which earned viewership of 5,000 in the 10-minute live campaign for one of its newly launched product.
  • Can you guess that brand?
  • It’s BMW!!
  • BMW used the live video app, Periscope to give viewers the first peek of its new M2 Coupe, thus gaining 48,000 social engagements, 16.6 million social media impressions in that small window time frame.
  • Facebook live, Youtube live, Instagram live, and Periscope are some of the popular tools that allow you to live stream your campaign.
• SNAPCHAT ADVERTISING
  • Why Snapchat will be a solid addition to your digital marketing arsenal?
  • Because,
  • – It has approximately 100 million daily active users.
  • – It accounts for the 11% of the US’s entire digital active users.
  • – 71% of its users fall under the age of 25.
  • – On an average 9,000 photos are shared per second.
  • – It was worth $16 billion as of may 2015.
  • Source: adespresso
  • Actually, the numbers are truly intimidating; also, if we see Snapchat has less number of competitors giving your business a better platform for a product launch.
  • Benefits: How digital marketers can play to their strengths for brand promotion?
  • Snapchat,
  • – Offer access to live events.
  • – Gives an insight on behind-the-scenes content.
  • – Delivers private content.
  • – Allows you to offer promo codes and discounts for the users/audience.