Create a coupon website in India

A coupon website in India? Before we decide whether we need one or not, let’s under something about the same.

So, what is a coupon website?

‘It is a website that offers information about deals and coupons to the customers.’

Large databases are created to store customer credentials that include the name, contact details, and location of each individual.

Now heard about coupons? I know it’s not a question to ask, of course, everyone would have heard of coupons at least with different names like a coupon code, promo code, promotional codes, or discount codes.

Tell me who doesn’t like products with discounts or who doesn’t like to save money on their order. Everyone does, but the problem is customers cannot spend the whole day for deals with good offers, actually more than the money they cannot afford their time. And frustrated if they leave the website, online retailers will definitely lose a good number of sale numbers and of course all for a trivial reason, which is not having a good visibility of promotional deals.

Online retailers now are making use of coupon website to give their customers a quick update about daily deals, deal of the day, deals with limited time offer, and of course coupon code deals.

Is it profitable to start a Coupon website in India?

They are kind of online advertising sites, so it will definitely be a profitable business after e-commerce. But it’s also a fact that coupon websites are not easy to maintain as deals have to be updated on daily basis to be in the business.

How to create a coupon website?

• SETUP A DOMAIN & HOSTING
  • Any website, if you are going to start, you should have two things:
    • i. Domain Name

    Domain name is equivalent to having a unique identity for your business in the online market. So choose a domain name which is professional, unique, and of course easy to digest.

    For eg, www.xyz.com; www.xyz.org; www.xyz.net, are some of the examples how a domain looks. For users, it’s like a web address through which they will find and do business with you.

    • ii. Web Hosting

    It is service through which individuals and organizations can give themselves space on the internet. Websites are hosted on servers, so when a user types the web address, their system will be connected to server giving them access to the web pages.

• CHOOSE THE CMS PLATFORM
  • There are numerous content management systems to list, and choosing the right platform is very crucial as it gives you great power over the design, functionality, and performance of a website.
  • Saas vs. Hosted vs. On-premise CMS
  • WordPress, Joomla, Sharepoint, and etc are some of the popular CMS. One has to choose wisely for their website as everything depends on the business requisites. Whether you need a simple website, a fancy one, or one with good customization features?
• UPDATE WEBSITE WITH DEALS & COUPONS
  • The trick to being in the coupon business is to regularly update your website with various deals and coupons.
  • There are hundreds of merchants out there, so all you have to do is find the data required from appropriate sources. Affiliate networks, newsletters, and of course social media are the most suitable place, where you can find a good number of coupons.
• CREATE PUBLISHER ACCOUNT WITH NETWORKS AND STORE
  • Once you set up your business, you have to associate with your merchants, and you can do that in two ways.
    • i. Partnering with direct stores (Amazon, Snapdeal, Flipkart) or
    • ii. Through Affiliate networks (DGM, Payoom, iCubesWire, and much more)
  • 
• CONVERT MERCHANT LINK TO AFFILIATE DEEP LINK
  • What is the purpose of conversion?
  • It is done to track all the sales and earn commissions from networks if you deserve.
• SETUP COUPON MARKETING APPROACHES
  • • i. Perform search engine optimization.
    • ii. Perform social media marketing.
    • iii. Adopt Email marketing.
  • Each and every one of these channels is very crucial for optimizing the visibility and growth of your business.