Converted Clicks to be replaced with Conversions in AdWords

Conversion tracking is a feature that has been around in AdWords since 2001. The main purpose of the conversion tracking is to help webmasters track what happens after a user has clicked on an ad. This was helpful in determining which keywords and campaigns were more effective. This feature that has been around for quite some time now helped webmasters only understand what type of action was performed on the site after a person clicked on a particular ad. Google seems to be outdating this particular feature as “outdated.”

The New Aspect of Conversion Concept

A lot of improvement has been made to converted clicks with another new feature called “Conversions.” Conversions has several improvements over converted clicks in determining the attributes leading to a conversion. With conversions webmasters are able to get more details on how AdWords has benefitted a particular type of business. Going forward conversions will be the standard format to evaluate the actions of any business running AdWords.

Benefits of Adapting to Conversions

Conversions are able to measure behavior of various conversion events or random multiple clicks. Conversions can provide valuable information through non last click attribution models and they also have various different ways to count. They are also able to more effectively measure mobile centric actions like conversions through different devices and visits made to the store. These are some of the many reasons while converted click is getting replaced with the more effective conversions feature.

Webmasters who are already using conversions will not have to make any changes but those who are using target CPA and enhanced CPC whose metric is set to converted clicks will have to migrate conversions by September 21st. Adwords is providing users with a simple migration tool that might come in handy for webmasters who will need to update from converted clicks to conversions.