Combining PPC and SEO for a Great Marketing Campaign

Advanced Digital Marketing Techniques for Better Web Presence

When it comes to Digital Marketing the list of things to be done are endless. On-page, Off-page, Social Media, SERP, Keyword Research to name a few. These are all important in building a solid platform for Digital Marketing. Regardless of all these techniques a combination of two stands out as ultimately the most effective strategy to ensure digital marketing success.

Without a doubt the combination of PPC and SEO remains the most effective combination in ensuring success and resulting in conversions. Over the years all the changes made by Google have truly turned the attention towards SEO and PPC as the masterplan to Digital Marketing success.

PPC & SEO, Know the Advantage

PPC especially plays an important part in targeting the exact customers with exact geographical location targeting and people with specific interest. The level of precision that PPC offers such in choosing exact phrases, target audience, time for running ads are very effective in ensuring the ads reach the right people while keeping the budget in check. Any campaign that exceed the budget without proper ROI is definitely a bad marketing campaign.

Effective PPC campaigns ensure increase in organic traffic, increase in paid clicks, budget planning and profits. The success of combining SEO and PPC through effective keyword strategies, content development, on-page, off-page techniques ensures maximum profitability. SEO is helpful in targeting long tail keywords as more and people are using long terms in their search queries. This research on long tail keywords can be used effectively in PPC campaigns.

The amount of data that can be shared in between SEO strategist and PPC strategist ensures that both get mutually benefitted by sharing information on website layout, keywords, landing pages etc. Both campaigns also ensure increase organic traffic through the various optimization techniques that are carried out in both on-page and off-page activities