Checklist for creating Successful Banner Ads

Do you know that a banner ad is an important internet marketing tool for building a brand?

But it is also a fact that every banner ad does not help in creating that brand awareness unless it is designed with a clear definition. In this blog post, we will learn about the importance of leaving a powerful message on the internet and go through a checklist for creating successful banner ads.

What is Banner Advertising for a business?

What does a brand mean for you or your customers?

A good brand always emotionally connects with its audience. According to customers, a brand is something that represents your products and services, so how visually coherent your brand is for the public definitely matters.

Anywhere you go, lanes, expressways, hoardings will be there promoting some or the other kind of business. Seeing them one can deduce why banner advertising is necessary for product promotion. So, to fetch those few clicks for your business, you need nothing but a good, professional looking banner ad.

Tips for Creating an Effective Banner Ad Designs

• KEEP IT CLEAN & SIMPLE
  • In short, keep your banner ad design balanced. Stuffed headlines, heavy/flashy images reduce the brand’s ability to have an impact on the target audience.
  • The minimalist designs can do wonders in the present market as people look for brands that are clean and clever. So, make it easy for your customers to understand your brand by focusing better on the white space, typography, content, and color through innovative thinking.
  • A professionally designed banner ad includes all of these elements,
    • i. Short and creative headline
    • ii. A strong call to action button
    • iii. Visually cohesive brand
• DEFINE YOUR UNIQUE VALUE PROPOSITION
  • • i. Why should I buy this?
    • ii. What benefits will I get?
    • iii. Why only your brand?
  • If your banner Ad design can answer all these questions, then no doubt customers will definitely not skip from doing business with you. Your banner ad should be a problem solver, unique in the market, and should deliver what has been promised.
• MAINTAIN CONSISTENCY
  • Stand out, be creative, but make sure that your banner ad is tuning with your landing page. Customers should not feel confused or lost after arriving on the landing page.
  • Keep the landing page neat and simple, which is easy for conversion so that your customers don’t bounce off doing anything of much.
• KEEP FILE SIZES SMALL & MAINTAIN CORRECT FILE FORMATS
  • According to Google Adwords, it would be good if you maintain your file below 150 kb. Why?
  • Because to allow customers to access banner ads in an unobstructed manner. People tend to go past a slow loading ad, so you better keep with the standard file sizes and create a high-performing banner Ad.
  • Coming to the file formats, make sure that the choice you make should balance between the quality and loading speed. So flash ads are definitely a no, instead go for JPG, PNG, GIF or HTML5 file formats.
• THE CALL-TO-ACTION BUTTONS
  • What is the first thing a customer does if he is impressed with a banner design? Obviously, he would look for some kind of instruction that would guide him for further actions. A call-to-action button does that.
  • The most important component of a banner ad is the call-to-action button, which encourages a customer to click. Remember, call-to-action buttons are the focal point of conversions, so make it a point to create a simple and clean one.