Benefits of Upgrading Old Websites

The digital upfront of your organization against few other millions of website, how do you think your business will score if your website is outdated? ‘Set it, forget it’, a catchy phrase I say but will not work for your business if you consider the current market equation. Updating your website not only improves the performance but will enhance the credibility with your customers.

A better word can be used instead of update, say how about redesigning?

Your website is not generating any revenue, so how will you regain the losing market and of course your customers?

Also, it’s extremely important to keep a website optimized for search engines. Sometimes, it will be wise to wipe the slate clean and start over again.

Hints to prove that your website is old and needs UPGRADING

• i. Your website has FLASH – well, sorry to say this but Mac, iPhone, and even blackberry users cannot access this, so

Zero accessibility ≠ User-friendly service

• ii. Outmoded Formatting – Today, links don’t come with an underline, because things can be defined in a most refined manner, as such through various colors and styles and of course CSS is giving that privilege.

• iii. Counters- Your website should not look like some game bar, right? Counters are not only outdated but can give out the age of your website.

Today technology has developed so much that one can know about the number of visitors, the devices they are using to access, and even the operating system.

• iv. Clip Art- A good giveaway that your website needs dusting.

Clip art doesn’t look either unique or original. To be more precise, it doesn’t give websites a professional appearance, which is very much necessary for the current market trend.

What are Advantages of Upgrading Old Websites?

• REFLECTS THE BRAND IDENTITY
  • Who are you? What does your business offer?
  • Brand reputation is very crucial if you want people to visit your website. Apple, Zappos, Starbucks are successful because they are able to communicate everything through their brand.
  • The first step towards upgrading a website starts with redefining your brand, which definitely promises a better connectivity with the target audience.
• BETTER LOADING SPEED
  • According to Google, customers or users expect a website to load within 200 ms. Does the number 200 look very large number for you? But trust me; with your old website, you can never meet the expectations of your customers in terms of performance.
  • i. Reduce the number of HTTP requests
  • ii. Cut down the server response time
  • iii. Perform browser caching
  • iv. Optimize the images
  • The process of upgrading and improving your website loading speed will be definitely successful provided you perform these actions.
• IMPROVED CONVERSION RATE, REDUCED BOUNCE RATE
  • You know,
  • Bounce rate α User-experience α Loading Speed
  • As defined by Google Analytics, bounce rate is the percentage of people who left a website from the entrance page (it’s called as single-page visits).
  • Customers can leave a website for numerous reasons, for instance, a bad website design, slow loading speed, not so enticing content and etc. when you upgrade your website and address these issues, your website will witness a good percentile of improvement in terms of conversion rate, promising you with better a return on investment.
• MULTI-DEVICE COMPATIBILITY
  • Is your website visible for everyone?
  • Let’s use better terms
  • Is your website responsive?
  • People today have access to an extraordinary number of devices and they expect nothing but the best when it comes to user-experience.
  • Mobile devices have a greater leverage on sale numbers and it’s a fact. If your old website is giving a dedicated service for the desktop users then it is not sufficient. Upgrade to responsive technology and you can easily serve multiple devices like tablet, Smartphone, and etc.
• SEO
  • Do know what search engines like?
  • Everything that is fresh, new and secure and of course, it is not something that can be expected from an old website, right?
  • By upgrading your website, you can
  • i. Protect your website from hackers
  • ii. Improve features and functionalities
  • iii. Expect better indexing
  • iv. Guarantee better user-experience
  • And of course,
  • v. Improve your search rankings