A Peek Into Google Latest Smart Goals

Google has launched Smart Goalsa feature that will enable businesses that do not have AdWord conversion tracking to measure their conversion rate and also help optimize their campaign to achieve the best possible results.

The way Smart Goalswork is that they analyze various websites that use Google Analytics and share their conversion data. With the collected data Google targets the more specific factors like duration of a session, bounce rate, browsers used, location and pages per session which are more likely to lead to a conversion. These factors can be applied to any website to calculate conversions based on the analytics data of that website.

Smart Goals, a smart choice for Website Analysis

Smart Goalsdo not actually work on the particular advertiser’s website rather they work on the huge number of data collected from various websites which have led to conversions. This data is then compared with the particular advertiser data to indicate the most likely way to a conversion. Smart Goals can be setup by linking Google Analytics and Adwords. This new feature does not get activated automatically. There is an option under Conversions > Goals in the Analytics menu where you can check the effectiveness of smart goals for your particular website.

Smart Goalscan help you analyze the most likely visits to convert based on its model collected from various websites. This will help you gauge the level of conversions possible for you website and you can also adjust your paid campaign based on the results to achieve the best possible conversion without having to spend too much with no proper direction.

Smart Goals might just become a very handy tool in managing Adwords more effectively going forward.