5 Most Excellent Online Marketing Trends

It’s an internet driven world out there, so online marketing will never go out of frame, but will keep growing with more trends every year.

As 2017 draws to end, we can anticipate new online marketing strategies for the approaching year as more number of business are switching from their brick and mortar store into much sophisticated, promising online market.

People are going crazy over technologies that were even harder to imagine a decade back. Today, these technologies are being brought in the online marketing sphere.

Future thinkers, or let’s say marketers with significant vision have already implemented these sci-fi online marketing trends and have succeeded tremendously.

Brands around the world are totally nailing it; at least few of them and the rest of the world is ready to embrace whatever the new options that will come along to conduct much – effective marketing campaigns.

EMarketing/Online Marketing Trends that you should Know

• Augmented Reality is Growing
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  • Retail giant Lego used augmented reality to boost customer interaction with its brand.
  • Through setting-up AR-powered kiosks and product boxes, it is giving customers especially the children a better reason to buy their products.
  • All they have to do is scan the product they want and an assembled 3D image of that product will appear on the screen.
  • It’s not just Lego; we have other global brands who have successfully implemented AR into their marketing campaign giving their customers a real-life experience.
• Data Visualization Tools, You Need Them
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  • The future lies in the hands of ‘big data’.
  • So you need every help in this world to interpret the data and make smarter decisions for your online marketing campaigns.
  • The huge volumes of numerical data will not be easier to understand unless it is represented through some visual forms, giving analysts a better chance to interpret whatever they are looking at.
  • Tableau, Qlikview, Highcharts, FusionCharts are some of the data visualization tools, which are making a significant difference in interpreting huge volumes of data.
  • But wait, why do we need data? How does it help in online marketing campaigns?
  • The huge data collected will have certain complex patterns that need to be identified. The pattern gives a clear picture about (who’s buying what) the online buying habits of customers.
  • The information as such will help you, as in, the organizations to design smarter marketing campaigns.
• Live Video Streaming is Catching Up
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  • Online marketing creates brand awareness, helps customers in their purchasing decisions, and allows organizations build a relationship with new prospects.
  • Now, the concept of live video streaming is taking online marketing to a whole new level.
  • If your marketing campaign is looking for better viewer attraction then live video streaming platforms are worth a try.
  • YouNow, Tinychat, IBM Cloud video, Livestream, Instagram Live Video, Bambuser, Twitch, Periscope Producer, and YouTube Live are some of the popular tools available today.
• Expiring Social Content
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  • I would call it a strategy of creating urgency.
  • Snapchat became a sensational app because it allowed users take expiring photos.
  • So, how organizations will benefit from this?
  • First, by rushing viewers to engage with expiring content you will create hype and earn a good number of viewers in that small time-frame.
  • Second, your brand will have a new set of content every time it expires.
  • It’s somewhat like a flash sale going on. Every time there will be a new product with some new features to offer, so people would always be looking forward to the next sale.
• The Need for Information Density in Content Marketing
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  • Everyone is into content marketing and according to marketingprofs, 2 million blog posts are written every day.
  • How many articles are shared, skipped, we will never know sitting here, and maybe we can even find statistics on that. Most often it is the power of a headline that pushes people to take actions they desire.
  • So the key for successful content marketing is to deliver content of high-quality, which is diverse as well as original.