4 Best SEO tips for New Entrepreneurs

An entrepreneur shouldn’t get worked up looking over (only) core business operations; today it is important that he equally invests both time and money in online marketing as a website alone won’t build a business. If a website is an engine, SEO is the fuel. In this blog post, we will be learning about the 4 best SEO practices that every new entrepreneur should adopt and implement in their digital marketing strategy.

SEO & Online Marketing

Along with running their regular business, first-time entrepreneurs think a lot about touching the capital if they are going to be first-time marketers.

And hiring marketing professionals? Maybe their budget won’t agree, but if they are going to implement from their end alone, it is necessary they understand something about Internet marketing before peeking into the SEO tips. Actually, it would make the approach easier and make them feel confident towards designing a campaign in the later period.

The first thing they should know is, the internet marketing and SEO are not the terms that could be interchangeably used, they are different entities, but they complement each other.

Internet marketing provides organizations plethora of opportunities in promoting their businesses across different media and SEO is one of the tools in achieving that.

This makes SEO a subset of internet marketing.

Under search engine optimization (SEO), both on-site and off-site factors are addressed so, the website is optimized for search engines result pages (SERP) for crawling and indexing.

How SEO helps Businesses?

• It increases the website’s exposure to the potential audience group.
• Page Rank depends on SEO, better the implementation, higher will be the visibility on the search engine result page.
• With productive online presence, a website will have better chance to grow.

5 Key SEO Tips that Every New Entrepreneur Should Keep in Mind

• SEO Tip #1: Start Guest Blogging
  • Most of the digital marketers either neglect or shy away from guest blogging, but it is one of the sure-fire ways to bring in the organic traffic.
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  • Guest blogging creates valuable, professional connections, provides good business opportunities, and helps in the acquisition of link juice, which is quite crucial for any business.
  • Let’s cut the talk here and it is high time you start guest blogging. Be an active blogger, respond to the comments, and refer the actual analytics to measure the performance of your blogs.
• SEO Tip #2: Keep your Website Optimized for Search Engines
  • You may be new or feel lost when you think of search engines, but it is not that tough. Search engines have certain algorithms defined, stick to them and you will find your website running among the top 10 searches in the SERP.
  • But wait, let’s stop for a while. Now, what does optimizing a website exactly mean?
  • The words may seem a little bit confusing, but not difficult to interpret.
  • Optimize your website for search engines by,
    • – Create alternative text for the images and videos.
    • – Build website with responsive technology, to keep it optimized for any given screen or device.
    • – Deal with slow loading times.
    • – Add keywords to the URL, format code, and fix HTML errors.
• SEO Tip #3: Do Keyword Research for the Website Content
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  • Google AdWords keyword planner, AdWord & SEO Keyword Permutation Generator, Google Correlate, and there is much more.
  • Use these keyword research tools and select the best set of keywords that will boost your search engine rankings.
  • For the web page ‘Website Development Service’ you should include the keywords in URL, title, Meta tags, Meta description, image file paths, and back-links.
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• SEO Tip #4: Be Active on Social Media Platforms
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  • We have numerous popular social media platforms that are comprehensively utilized for marketing campaigns.
  • Below I share few reasons why entrepreneurs need to be active on social media platforms.
    • – Increases visibility and promotes the brand.
    • – Your brand will have a loyal audience group.
  • Ultimately, social media platforms make the best place to foster your business growth. Stick to the rules, take the benefits of these vibrant platforms and build a strong community for your brand.