3 Things You Should Know About Web Crawlers and SEO

Search Engine Optimization techniques that are used to optimize pages for the internet, have 1 primary purpose; to make your page discoverable. When web pages are discoverable by search engines, they are also visible to end users, who visit your websites to surf, buy products or services. Webpages that are easily discoverable receive higher amounts of organic traffic, as compared to those webpages that come after the top 5 results on Google and Bing. How websites are made discoverable by search engines and how do websites get discovered easily are two things you must know when you are trying to understand about web crawler and SEO.

1. Web Crawlers Discover Your Website – Web crawlers and SEO are related because the former look for websites worth listing on Google while the latter ensure that the right techniques are used to be listed. Once crawlers find your website, they index your websites and depending on how well you are ranked, you will be listed either in the top 5 results or way behind.
2. How to Be Listed on Google – The most effective way to be listed on search engines is to use a series of on-page and off-page optimization techniques while giving most importance to off-page techniques. Following guidelines of Google can also help you get listed on this search engine. Following a good site architecture, uploading the site map in the format of a txt document and making a user friendly page by using responsive web templates for mobile websites are just a few ways you can be ranked well once listed. To get listed, you will have to use effective keywords that are appropriately placed in original content that is plagiarism free. In addition, using appropriate image tags, internal links on landing pages, external links on target pages and anchor text, links and effective Meta data.

Other Important Things You Should Know

Navigation of web pages within your site is another one of the criteria that web crawlers will investigate before they index your website. To ensure that you can control crawling, you will have to use a set of techniques to prevent web crawlers from finding and indexing certain pages. Txt documents that are uploaded on the Google Analytic page is one of the techniques you can use. If all this sounds like Greek and Latin to you or you do not have enough time to create the website, optimize it by yourself, then the best thing to do in this situation is to hire an SEO company to explain to you more about web crawlers and SEO. Hiring a SEO company that is an expert in the field is a quick answer for, how to be listed on Google.