How a Bad Link Can Have a Negative Impact

Link Building has been seen as one of the major factor influencing the rankings in Google. Lately updates from Google have sent signals that links that do not have authority is not for a website has slowed down the preference for link building considerably. A bad link can have a very negative impact and hence webmasters have to be extra careful about the links that points to their domain.

Check For Authority

One of the important factor to consider is to check the authority of the website that you are trying to have a backlink. A domain with bad authority can cause more harm than good to your Google ranking. It’s important to avoid links from spam and blacklisted sites as too many of them can drag down the ranking for your website.

Interlinking Relevant Web Pages

Be sure to make sure that the content to which a link is pointed to have relevant content. You cannot have a link that points to one particular thing and a content on the page that is totally irrelevant to what the link is supposed to mean. For example a link to a website related to automobiles cannot have content related to mobiles. It will definitely make Google to penalize such bad links.

Natural Backlink Distribution

It’s also important that one particular domain does not have too many of links pointing to one’s website. It’s important that backlink are well distributed across many sites. Having too many links from one particular domain may push Google into thinking that it’s been done just for the sake ranking and it might find it unnatural and hence penalize it. This also hold good for links that are created through reciprocal agreement where you agree to share your links with a known person in turn for his links. Too many from one particular website can raise alarms with Google.