Steps To Be Considered For Site Migration

A new site launch is always exciting, but care should be taken that it does not take a hit on traffic and other lead generation. Often an old site is considered for upgrade because it might have a design that is dated, or to improve user navigation and so many other factors. Though there are many advantages to a revamp of an old site, it can also have many pitfalls that needs to be considered. Regardless of how good the new website may look, client will always care only about the leads and other factors that helps his business. We will look into factors that needs to be considered in launching a new site without taking a hit.

Analyzing the Aspects

Care should be taken that a solid proof of data regarding the drop in performance due to site navigation issues, page speed, CMS being outdated, A/B test results are available before opting for a site migration. It is important that these data point to the fact an upgrade on the site can actually improve the overall performance of the site. SEO objectives like improving traffic and lead generation should also be considered and steps should be taken to understand that the site upgrade can actually help in this process.

Measure the Competition

One should also take into the consideration the competition a website is up against in terms of its keyword ranking and lead conversion goals. A new site with upgraded features doesn’t necessarily mean an automatic increase in organic traffic and leads. When you are up against some tough competition in terms of ranking then advantages and disadvantages of a site upgrade needs to be measured. A realistic target on how the new site should increase in terms of traffic and revenue generation can help avoid wasteful spending on a site upgrade.

Finding the right balance

It is also important to have the right balance in terms of UX design and SEO strategy. Too much inclination on either side may result in site taking a hit in terms of traffic and lead generation. Care should be taken to balance both the UX effect and also SEO inputs to improve the overall efficiency of the new website. User navigation, engaging site design, page speed, access to contact forms all play a major part in reducing the bounce rate and increasing lead generation. Finding the right balance is of utmost importance to achieve maximum success with the new website.