7 Tips For Creating High Conversion Social Media Landing Pages

Let’s first understand what a landing page is. A landing page is a page that is created especially for advertising campaigns or for product marketing. The objective of the page should be clear, which can motivate the visitor to buy a product. If the page has any errors, it can ruin the entire campaign. 

Creating a landing page that converts can sometimes be a challenge. Here are some tips to best create them.

1. Use a Simple Content: Most of the people today prefer to read content which is simple and easy to understand. A landing page should never overload the user with information. Avoid big sentences and fancy words, instead, use short and simple sentences that will instantly connect to the visitors.
2. Fit the Audience Needs: The main objective of any landing page is a sale. There is no fit approach to reach the goal, it varies from the audience, cost, and the product. The page should be informative and should building trust in the audience. This includes introducing your brand, customer testimonials, media features, and product applications.
3. Optimize on Different Devices: Most of the people today search for new products and brands on mobiles, so the page should be designed with more than just a desktop view in mind. The user should get the same shopping experience, irrespective of the device. The quality of the content, time is taken to load the page, the layout of the page, are some of the things which need to be kept in mind.
4. Appeal Visually: 80%of the population only remembers what they see, and 20% remember what they read. The landing page needs to look good, which means high-quality images, easy navigation layout, fitting the brand and catchy headlines should be used. A video is also becoming more popular and is producing high conversion rates.
5. Go Minimal: Landing page has a very minimal time to catch the attention of a user, therefore the page should be cluster free and easy to browse. Avoid ample white space between paras, long paras, and improve the text.
6. Use Live Chat: Live chat gives real-time experience to the users, allowing them to make decisions about the product. Users don’t have the time and patience to call the service staff for more information. A Live chat can help you engage the user and educates them better on the product.
7. Keep Testing the Landing page Performance: Human’s choices and moods differ from time to time. What they like today will be different from what they like tomorrow, which is why the landing page should be tested regularly to see if they are working or not and if they require any changes in them.

A landing page is a very important part of any marketing strategy. To get the best results, design highly specific landing pages that will not only attract users but will also motivate them to take action.