How to Engage Audience on Social Media?

You updated your profile picture and it has been a week, there is neither a comment nor single like, how would you feel? Leave about your personal experience, let’s say you are running a social media campaign for your business and even with a considerable time passing, there is not a single sign that your audience is engaging with your campaign, it’s quite disheartening, but not something that cannot be addressed, so breathe.

Know Some Engaging Facts about Social Media Marketing

• 95% of online adults aged 18-34 are most likely to follow a brand via social networking. (Source: MarketingSherpa)
• There are 2.56 billion global social media users, equalling 34% penetration. (Source: We Are Social)
• With over 1,870 million active users, Facebook is the most popular social media network. (Source: smartsights)

Businessmen prefer marketing their business on social media platforms, do you know why?

Because, they need their content to get shared across maximum platforms, and then a good number of shares and finally a huge traffic back to their business website. It’s quite an idea because people who know something about digital marketing also know that maximum percentage of their audience or generally (refer statistics) people would be on one or the other social media platforms.

The term social media creates a single platform where the whole world meets. It is a great platform to promote businesses; create brand awareness; earn leads; get good conversion rates and finally accountable ROI.

Such a cliche, do you think every business will have a fairytale ending like this. Of course not, you will be disappointed at every bend and corner. Most of the time you will not get expected engagement response from the audience and nothing is more frustrating than that since everything starts from there.

In this blog post, we will be learning to master the art of engaging customers on social media platforms.

Tips to Improve Social Media Engagement

• Choose the Right Platform
  • It’s not difficult to find audience rich platform(s) because every social media platform will be brimming with audiences. But the so-called social media platforms do not give your business those magical numbers unless you pick the RIGHT one.
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  • It is definitely possible to choose the RIGHT one, and here are the ways to do that.
    • – Make use of the audience demographics and refine your search.
    • – Check if your choice of social media platform is aligning with your business goals.
    • – Pick the social media platform as per your resource and commitment limitations.
• Connect with Influencers
  • They are social media influencers and carry a considerable amount of power to make a great difference for your brand.
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  • A-list celebrities, politicians, sports persons, are considered the influencers as they would be having huge fan followers, and anything they share on their social media page, people will definitely trust.
  • Again, you have few good responsibilities to carry out,
    • – Choose the right face for your products. Your brand represents fashion and beauty products, you cannot have a politician endorsing it.
    • – Check the influencer’s reach in the respective social media platform.
    • – Check the reputation of that influencer in the industry.
• Give Sweepstakes and Giveaways
  • Also, a quote goes like this,
  • ‘The best things in life are free’
  • If you are fishing obviously you will use bait. You offer something free and catch your prey.
  • Let’s not compare the audience with a prey, don’t want to offend them you know. So, you started a campaign on a social media platform, because you don’t want to your business to bite the dust before it sees the day’s light.
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  • What you can do is, hold some contest, use words that will push the audience to participate and then offer free gifts, vouchers, or discounts for participants on their first purchase of your brand.
  • It’s promising and actually the best way to start your business. Social media is a very powerful platform as people actually prefer following their peers. So, if you manage to get at least 10 leads in a day, it will reach the numbers you crave for in a very less time.
• Get Actionable, Stream Live Videos
  • One of the most trending, powerful business tactics is streaming live videos of the event.
  • You are launching your brand, how much time do you think will it take to make the world know that?
  • Maybe after you advertise or market on channels? But again, how effective will be the impact of these channels? Also, every day hundreds of brands come out, how would you differ from all of them?
  • Simple, stay away from the conventional digital marketing practices and do something that would make heads turn in your direction.
  • How?
  • Go LIVE!!!
  • Research about your potential customers, invite them to the brand launch and make them a part of that event.
  • Be an influential host, take reviews live from your audience, ask for feedback and give your audience a happy, memorable experience. Because people love good memories and tend to seek them more often, which will be good for your business.