How can Indian Startups compete with Big Brand SEO results?

It may be eating you out and even giving sleepless nights, but when you are part of an Indian startup planning to take on the big brands, SEO results will be your first concern. A firm nowhere on the global map may start blinking all over the place if their SEO strategy is absolute.

A simple act of online search by users is having a greater effect on the online market. Today a website’s success is measured in terms of time. How long did customers stay on your website? But for that question you ask yourself these, does my website have a good number of inbound links? Is the content relevant and good?

Tips to be taken by Indian Startups for Better SEO Results over Big Brands

• Area of Expertise
  • Focus exclusively on something that will land you with a good number of loyal customers. Your biggest competitors maybe giving a plethora of services and over them, as a fresher, you may not able to compete. Rather take a feather out of their hat and try giving the best in that area. Best keywords will let you have an authoritative niche in the global market.
  • Your business will get higher authority without actually spending much. Startups will have budget constraints and most of them do not have good investors to support them, so meeting specific/unique needs of people will help your brand greatly.
• Long-Tail Keyword Strategy
  • In other words, you will achieve better by using less popular keywords. This approach actually meets the same goal, reaching out the specific criterions of the people. For instance, ‘black forest cake Fulton Street San Francisco’ like add more details and come into the big picture. SEO may seem an uphill task for amateurs as new things get adding, but they need not worry as a good number of tools are there as a blessing. Webmaster tool is one such for searching primary keywords, once you get hold of them forming long-tailed keyword is easy.
• Targeting the Local Audience
  • The most classic tactic in the business, establish well in your region before stepping into the global market. Lock horns with big brands by keep your foundation strong and clear. Geo-targeted business will guarantee better click-through rates.
  • Local SEO is very crucial for small businesses and startups, and once through with the right keywords, you will get your desired set of audience.
• Personal Engagement in Social Factor
  • Everyone loves attention, so give it. Implement the feedbacks that you receive from your customers, ask for more, keep the conversation going and give your brand a positive push.
  • It is common understanding today that one can find their maximum customers in one or the other social media platforms, so reach out to them and start a healthy alliance. If a website manages to come under the observation of maximum people, then one doesn’t have to fight in seeking the attention from search engines.
  • Customer loyalty is found through such practices, nurture the relationship and boost the performance of your website in search engines.